With all the data available today you have the opportunity to communicate with customers and reach them with relevant offers, in the right channel, at the exact right time and even in the right context. This is not only feasible but also what customers expect you to do. As you attempt to meet and exceed their expectations there are a few things that you need to take in to consideration – time, technology and knowledge...
0:51Oracle Marketing Cloud offers powerful data-driven solutions for creating sophisticated, personal, and consistent customer experiences with tools for designing, deploying, and testing email marketing
3:46Use IBM's industry-leading marketing automation platform to design, automate and measure campaigns across multiple digital channels like email, mobile messaging, and social. Campaign performance insig
To automate customer marketing has been ongoing for several years, you and your company have a lot of different systems to help you in the process. By automating parts of the marketing activities,...
Som partner är vi naturligtvis på plats på @Adobe's Customer Experience Forum #cxforum https://t.co/oHeNJxwGsr
What comes to your mind when you think about B2B or B2C marketing? Completely different worlds or related fields? While marketers in both B2B and B2C are pursuing the same objectives (more...
1:59Learn how to build 1-to-1 journeys with the Salesforce Marketing Cloud. Unify data, personalize interactions, and connect to customers via email, mobile, social, ads and the web.
Hot Trends in Marketing Automation You Need to Know https://t.co/Xfk5lbXkcC via @marketingprofs
Last Saturday I visited my favorite sports store and when I entered the store I received a push notification. I pulled out the cellphone from the pocket and read the message. It was an offer for...
As the saying goes, “material things won't make you happy”. Which for some may seem strange, but I think there is some truth to it. A couple of years ago I bought a car that was way to expensive,...
Are you passionate about marketing and help others optimize their marketing and customer dialogues? Do you have experience in marketing automation, marketing and/or CRM earlier? Have you worked in...
From January 2016 we will publish a blog post each month. The blog will focus on areas that we have passion for and extensive knowledge within. Follow us on this journey and get tips on how you...
