Recoordinate

  • Customer experiences for global excellency

    Customer experiences for global excellency

    In 2015, Vattenfall initiated their journey towards excelling customer experiences in collaboration with Recoordinate. Covering all from transformed ways of working to implementing new technical...

    Read Article
  • B2E is not just a trend anymore

    B2E is not just a trend anymore

    We at Recoordinate have the habit to attend marketing events, specifically our technology vendors and partners events. It gives us new input and helps us build new solutions that is on the...

    Read Article
  • THESE ARE THE TOP 3 CMO CHALLENGES TO BECOME A CUSTOMER CENTRIC ORGANIZATION

    THESE ARE THE TOP 3 CMO CHALLENGES TO BECOME A CUSTOMER CENTRIC ORGANIZATION

    Everyone wants to be customer centric. The problem is that most CMOs lack the ability to facilitate the changes that is necessary to succeed in the world of customer experience. Frankly,...

    Read Article
  • Trendspotting customer loyalty – 5 insights about loyalty programs

    Trendspotting customer loyalty – 5 insights about loyalty programs

    Beep. An SMS from a pharmacy reaches my phone. One of today's 3-4 commercial SMS. Can’t stand it. This is what makes me wonder how I will survive in this world of personalized stalking that I am...

    Read Article
  • Merry Christmas Experience (CX)

    Merry Christmas Experience (CX)

    Merry Christmas Experience (CX) 2018 is drawing to a close and the coming days will be filled of presents, good food enjoyed if the company of our families and hopefully some snogging under the...

    Read Article
  • Merry Christmas Experience (CX)

    Merry Christmas Experience (CX)

    2018 is drawing to a close and the coming days will be filled of presents, good food enjoyed if the company of our families and hopefully some snogging under the mistletoe – hopefully, all in all,...

    Read Article
  • A look back: Salesforce Connections – connecting anything to everything

    A look back: Salesforce Connections – connecting anything to everything

    Takeaways from the 2018 Chicago event for anyone considering if, what and how to connect your business to Salesforce. The short Salesforce answers to the above questions are naturally: yes,...

    Read Article
  • Activating your CRM data using DMP: s

    Activating your CRM data using DMP: s

    Data now flows across almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and other businesses make sense of it all. In simple terms, a...

    Read Article
  • Collect, select and view all your content in one place

    Collect, select and view all your content in one place

    Content hub - An important part of your content marketing strategy Budget cuts, savings, everyone is expected to be able to do everything, and more, in a less time. Does it sound familiar?...

    Read Article
  • Use data-driven communication to gain higher conversion

    Use data-driven communication to gain higher conversion

    When companies want to increase sales and get a higher conversion they often start off by focusing on how their website is constructed. This is a good place to start since you need to make sure...

    Read Article
  • Agile Marketing: IT + Marketing = True!

    Agile Marketing: IT + Marketing = True!

    The IT organization doesn’t understand what the Sales & Marketing (S&M) organization are doing and vice versa. Does it sound familiar? Most S&M organizations, if not all, are highly dependent...

    Read Article
  • Important things to know when taking the first steps towards Marketing Automation

    Important things to know when taking the first steps towards Marketing Automation

    To automate customer marketing has been ongoing for several years, you and your company have a lot of different systems to help you in the process. By automating parts of the marketing activities,...

    Read Article
  • B2B and B2C – different worlds or hand-in-hand?

    B2B and B2C – different worlds or hand-in-hand?

    What comes to your mind when you think about B2B or B2C marketing? Completely different worlds or related fields? While marketers in both B2B and B2C are pursuing the same objectives (more...

    Read Article
  • Will GDPR boost the customer experience!?

    Will GDPR boost the customer experience!?

    On the contrary…. in only 15 months and 9 days the consumers will have more influence over how marketers can use their personal data. The purpose of the new e-Privacy directive and GDPR is...

    Read Article
  • Take control of your digital assets!

    Take control of your digital assets!

    To have your digital assets scattered over a number of servers and local disks is a problem that many people faces on a daily basis. At some point along the way there has probably been one or two...

    Read Article
  • Agile Marketing hysteria

    Agile Marketing hysteria

    Just home from the MarTech 2016 conference in London and one key take away is that EVERYONE is talking about Agile Marketing – which truly was fantastic! On the other hand, another important...

    Read Article
  • Prepare yourself for a successful 2017!

    Prepare yourself for a successful 2017!

    This time of the year is special for many marketing departments. The financial year 2016 is about to end and the planning for 2017 is about to start. It is an intense period where you have to plan...

    Read Article
  • Beacons, a trend or a technology that is here to stay?

    Beacons, a trend or a technology that is here to stay?

    Last Saturday I visited my favorite sports store and when I entered the store I received a push notification. I pulled out the cellphone from the pocket and read the message. It was an offer for...

    Read Article
  • Take your customers on a road trip!

    Take your customers on a road trip!

    As the saying goes, “material things won't make you happy”. Which for some may seem strange, but I think there is some truth to it. A couple of years ago I bought a car that was way to expensive,...

    Read Article
  • How to become successful with your loyalty program?

    How to become successful with your loyalty program?

    What´s the point of loyalty programs and what value do they provide to customers? Unfortunately, the majority of loyalty programs rarely lead to increased loyalty since the benefits are too...

    Read Article
  • loading
    Loading More...