Customer journey development

As the saying goes, “material things won't make you happy”. Which for some may seem strange, but I think there is some truth to it. A couple of years ago I bought a car that was way to expensive,...

What´s the point of loyalty programs and what value do they provide to customers? Unfortunately, the majority of loyalty programs rarely lead to increased loyalty since the benefits are too...

The companies I come across often have really neat Customer Strategies, but when I take a closer look at what I personally receive from these companies something doesn’t add up. ICA are...