2018 is drawing to a close and the coming days will be filled of presents, good food enjoyed if the company of our families and hopefully some snogging under the mistletoe – hopefully, all in all, a great CX (Christmas Experience) for us all.
Most Recent Articles
I’ve been working with agile transformations and agile working methods for several years now. And never have I met any other business trend that has grown so fast. It has gone from a somewhat...
4 simple hacks to boost sales with marketing automation
As you know, Marketing automation technology is booming, and it doesn't look like it will be slowing anytime soon. According to the latest research, the marketing automation software market was...
Customer experiences for global excellency
In 2015, Vattenfall initiated their journey towards excelling customer experiences in collaboration with Recoordinate. Covering all from transformed ways of working to implementing new technical...
B2E is not just a trend anymore
We at Recoordinate have the habit to attend marketing events, specifically our technology vendors and partners events. It gives us new input and helps us build new solutions that is on the...
THESE ARE THE TOP 3 CMO CHALLENGES TO BECOME A CUSTOMER CENTRIC ORGANIZATION
Everyone wants to be customer centric. The problem is that most CMOs lack the ability to facilitate the changes that is necessary to succeed in the world of customer experience. Frankly,...
Trendspotting customer loyalty – 5 insights about loyalty programs
Beep. An SMS from a pharmacy reaches my phone. One of today's 3-4 commercial SMS. Can’t stand it. This is what makes me wonder how I will survive in this world of personalized stalking that I am...
Merry Christmas Experience (CX)
Merry Christmas Experience (CX) 2018 is drawing to a close and the coming days will be filled of presents, good food enjoyed if the company of our families and hopefully some snogging under the...
A look back: Salesforce Connections – connecting anything to everything
Takeaways from the 2018 Chicago event for anyone considering if, what and how to connect your business to Salesforce. The short Salesforce answers to the above questions are naturally: yes,...
Activating your CRM data using DMP: s
Data now flows across almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and other businesses make sense of it all. In simple terms, a...
Collect, select and view all your content in one place
Content hub - An important part of your content marketing strategy Budget cuts, savings, everyone is expected to be able to do everything, and more, in a less time. Does it sound familiar?...
Use data-driven communication to gain higher conversion
When companies want to increase sales and get a higher conversion they often start off by focusing on how their website is constructed. This is a good place to start since you need to make sure...
Agile Marketing: IT + Marketing = True!
The IT organization doesn’t understand what the Sales & Marketing (S&M) organization are doing and vice versa. Does it sound familiar? Most S&M organizations, if not all, are highly dependent...
Important things to know when taking the first steps towards Marketing Automation
To automate customer marketing has been ongoing for several years, you and your company have a lot of different systems to help you in the process. By automating parts of the marketing activities,...
B2B and B2C – different worlds or hand-in-hand?
What comes to your mind when you think about B2B or B2C marketing? Completely different worlds or related fields? While marketers in both B2B and B2C are pursuing the same objectives (more...
Will GDPR boost the customer experience!?
On the contrary…. in only 15 months and 9 days the consumers will have more influence over how marketers can use their personal data. The purpose of the new e-Privacy directive and GDPR is...
Take control of your digital assets!
To have your digital assets scattered over a number of servers and local disks is a problem that many people faces on a daily basis. At some point along the way there has probably been one or two...
Agile Marketing hysteria
Just home from the MarTech 2016 conference in London and one key take away is that EVERYONE is talking about Agile Marketing – which truly was fantastic! On the other hand, another important...
Prepare yourself for a successful 2017!
This time of the year is special for many marketing departments. The financial year 2016 is about to end and the planning for 2017 is about to start. It is an intense period where you have to plan...
Beacons, a trend or a technology that is here to stay?
Last Saturday I visited my favorite sports store and when I entered the store I received a push notification. I pulled out the cellphone from the pocket and read the message. It was an offer for...
Take your customers on a road trip!
As the saying goes, “material things won't make you happy”. Which for some may seem strange, but I think there is some truth to it. A couple of years ago I bought a car that was way to expensive,...