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Will GDPR boost the customer experience!?
On the contrary…. in only 15 months and 9 days the consumers will have more influence over how marketers can use their personal data. The purpose of the new e-Privacy directive and GDPR is...
Agile Marketing hysteria
Just home from the MarTech 2016 conference in London and one key take away is that EVERYONE is talking about Agile Marketing – which truly was fantastic! On the other hand, another important...
Why I am offered filter coffee when I don’t even have a coffee maker?
The companies I come across often have really neat Customer Strategies, but when I take a closer look at what I personally receive from these companies something doesn’t add up. ICA are...
We are hiring!
Are you passionate about marketing and help others optimize their marketing and customer dialogues? Do you have experience in marketing automation, marketing and/or CRM earlier? Have you worked in...
Real Customer Experience
Customer Experience is a word that is mentioned more and more often, but there are many different interpretations of what actually provides a great Customer Experience. Many marketers have...