Data now flows across almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and other businesses make sense of it all. In simple terms, a...

On the contrary…. in only 15 months and 9 days the consumers will have more influence over how marketers can use their personal data. The purpose of the new e-Privacy directive and GDPR is...

Last Saturday I visited my favorite sports store and when I entered the store I received a push notification. I pulled out the cellphone from the pocket and read the message. It was an offer for...