It is also a comprehensive area that involves many different disciplines and it is rarely trivial to enhance data and information to actionable insights that can be turned into actual value for the business...
Data now flows across almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and other businesses make sense of it all. In simple terms, a...
On the contrary…. in only 15 months and 9 days the consumers will have more influence over how marketers can use their personal data. The purpose of the new e-Privacy directive and GDPR is...
RT @AppsFlyer: Data-driven mobile profiles to target and retain mobile users https://t.co/V3NnSdZ96D by @nathandaniel @bidmotion https://t.co/yk6FGXQpYr
Last Saturday I visited my favorite sports store and when I entered the store I received a push notification. I pulled out the cellphone from the pocket and read the message. It was an offer for...
Are you passionate about marketing and help others optimize their marketing and customer dialogues? Do you have experience in marketing automation, marketing and/or CRM earlier? Have you worked in...
From January 2016 we will publish a blog post each month. The blog will focus on areas that we have passion for and extensive knowledge within. Follow us on this journey and get tips on how you...
